Course Syllabus

Course Assignments

Module Discussions (16 x 12.5pts)= 200pts

After each class, a discussion question will be posted on Canvas about some aspect of the week’s lectures, discussion or activity. Each student will write a 250 word (minimum) response reacting to the question or topic posed, which should include aspects of what was provided in that day’s class, class discussions or other related topics. APA format style and references are required, and links to additional materials, videos, supporting info, etc., are encouraged. All students must substantively reply to at least two other students' posts.

Content Creation Assignments= (4 x 100pts)= 400pts

For each assignment, you will be responsible for choosing a topic area that you are interested in professionally. This can be a scholarly area, but it does not have to be—it could be the field you work in, an area you’d like to work in, or what it’s like to be Kanye West’s publicist (probably very difficult). You will be responsible for creating a variety of new and unique content within that area on a variety of platforms. You will both create the content (write the tweet, take the Instagram photo, or YouTube video, make the meme, etc.) and write a brief discussion of what you’ve created (why you made the choices you did and what goals/objectives/ideas you think it fulfills for the field).

Module Quizzes= (15 x 10pts)= 150pts

You will be quizzed on your knowledge and application of concepts each week.

Final Project= 150pts

Each student will be assigned (randomly by the professor) into three different departments of a fake small social media firm (Creative/Development, Legal/Compliance, and Brand Management). We will have a mock business meeting which where we will examine upcoming campaigns for certain brands, motion pictures (streaming, TV and theatrical), streaming platforms, and use of certain influencers and discuss messaging, positioning, and tactical strategies and how they relate to the “power of moments.” Each department’s role is to advise me (CEO) on how best to use each piece, compliance issues and messaging strategy and tactics. A healthy debate is encouraged as my role will be, at minimum, to find the flaw or expense in every idea and arbitrarily reject them. This project will be detailed more completely in the assignment summary and a meeting agenda will be circulated 1 week before the class day, with collaboration by team members to be done via GroupMe. This will be a live, in-class experience during our final week of class.

Course Outline/Schedule

Module One

Social Media Past & Present

(1/9 to 1/15)

F2F Class Meeting on 1/11

Module One | Overview

Module One | Introduction

Module One | Lessons

Module One | Discussion

Module One | Quiz

Module Two

Social Media Past & Present

(1/16 to 1/22)

F2F Class Meeting on 1/18

Module Two | Overview

Module Two | Introduction

Module Two | Lessons

Module Two | Discussion

Module Two | Quiz

Module Three

Facebook & Twitter

(1/23 to 1/29)

F2F Class Meeting on 1/25

Module Three | Overview

Module Three | Introduction

Module Three | Lessons

Module Three | Discussion

Module Three | Quiz

Module Four

Instagram, SnapChat & TikTok

(1/30 to 2/5)

F2F Class Meeting on 2/1

Module Four | Overview

Module Four | Introduction

Module Four | Lessons

Module Four | Discussion

Module Four | Quiz

Module Five

LinkedIn & Hootsuite

(2/6 to 2/12)

F2F Class Meeting on 2/8

Module Five | Overview

Module Five | Introduction

Module Five | Lessons

Module Five | Discussion

Module Five | Assignment: Content Creation

Module Five | Quiz

Module Six

LinkedIn & Hootsuite

(2/13 to 2/19)

F2F Class Meeting on 2/15

Module Six | Overview

Module Six | Introduction

Module Six | Lessons

Module Six | Discussion

Module Six | Quiz

Module Seven

Blogs, Vlogs, YouTube and More

(2/20 to 2/26)

F2F Class Meeting on 2/22

Module Seven | Overview

Module Seven | Introduction

Module Seven | Lessons

Module Seven | Discussion

Module Seven | Quiz

Module Eight

Social Media & Marketing

(2/27 to 3/5)

F2F Class Meeting on 3/1

Module Eight | Overview

Module Eight | Introduction

Module Eight | Lessons

Module Eight | Discussion

Module Eight | Assignment: Content Creation

Module Eight | Quiz

Module Nine

Spring Break- No Class

No Assignments Due

Module Ten

Social Media & Marketing

(3/13 to 3/19)

F2F Class Meeting on 3/15

Module Ten | Overview

Module Ten | Introduction

Module Ten | Lessons

Module Ten | Discussion

Module Ten | Quiz

Module Eleven

Social Media & Marketing

(3/20 to 3/26)

F2F Class Meeting on 3/22

Module Eleven | Overview

Module Eleven | Introduction

Module Eleven | Lessons

Module Eleven | Discussion

Module Eleven | Assignment: Content Creation

Module Eleven | Quiz

Module Twelve

Social Media & Academics

(3/27 to 4/2)

F2F Class Meeting on 3/29

Module Twelve | Overview

Module Twelve | Introduction

Module Twelve | Lessons

Module Twelve | Discussion

Module Twelve | Quiz

Module Thirteen

Social Media & Academics

(4/3 to 4/9)

F2F Class Meeting on 4/5

Module Thirteen | Overview

Module Thirteen | Introduction

Module Thirteen | Lessons

Module Thirteen | Discussion

Module Thirteen | Quiz

Module Fourteen

Social Media & the Workforce

(4/10 to 4/16)

F2F Class Meeting on 4/12

Module Fourteen | Overview

Module Fourteen | Introduction

Module Fourteen | Lessons

Module Fourteen | Discussion

Module Fourteen | Assign: Content Creation

Module Fourteen | Quiz

Module Fifteen

Social Media & the Workforce

(4/17 to 4/23)

F2F Class Meeting on 4/19

F2F Class Meeting on 4/26

Module Fifteen | Overview

Module Fifteen | Introduction

Module Fifteen | Lessons

Module Fifteen | Discussion

Module Fifteen | Final Project

Module Fifteen | Quiz