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Business & Corporate Level Strategic Management + Capstone

Fall 2023 Semester (BUSA 6920: OLA 01)

Professor:  Dr. Jeff W. Bruns

Office Information: 

221 Camp Hall – Demorest, Georgia

(706) 778-8500, ext. 2820

jbruns@piedmont.edu

 

Course Description:

The strategic management process addresses business level, corporate level, and international strategies with a special emphasis on their relationships. This means a focus on the macro, industry and rival analysis, competitive advantage assessment, and value chain development.  The evaluation of student thinking to the strategic level, the synthesis of business strategy through the examination of the resource-based view (RBV), as well as structure-conduct-performance (SCP) analysis, and the expression of that thinking to others are the primary course outcomes.  There is also a special emphasis on corporate governance and the role of agency theory in the creation and sustainment of an ethical business climate.

 In addition, this course serves as an integration mechanism for the MBA curriculum and to serve as a vehicle for program assessment.  Students will focus on running a business computer-based simulation (CAPSIM) that will challenge the learner to integrate knowledge acquired throughout the MBA curriculum.  The simulation integrates a capstone assessment model, which our accreditor (ACBSP) has approved.

 

Campus: Online

Credits: 6 hours

Textbook: Barney, J.B. & Hesterly, W.S. (2019). Strategic Management and Competitive Advantage, 6^th Ed. Pearson Education, Inc. (ISBN: 978-0-13-474114-7)

 

 

 

 

 

Student Learning Objectives:

At the successful completion of this course, students will be able to:

• Develop a strategic business plan using the strategic management process.
• Integrate and apply the functional business areas such as operations, marketing, accounting, and finance within all levels of the firm.
• Master both business and corporate levels of analysis when using the strategic management process.
• Express knowledge of various academic topics covered throughout the MBA program with a special emphasis on ethical decisions making.
• Appraise, assess, and apply standard business judgement and analysis to form valued recommendations for organizational improvements.
• Discover and evaluate which data/information is of value and prioritize resources for a forward-thinking plan of action.

 

Minimum Technology Requirements for Online or Hybrid courses

 

It is the student’s responsibility to ensure that all hardware and software are ready for use prior to the start of the course. If unfamiliar with a component of the required technology, a web search for tutorials may be helpful. Students may also contact the Piedmont University IT Department here: http://it.piedmont.edu/contact.html. Equipment or software failure is not an acceptable excuse for missing a deadline.

 

All students must have access to:

 

A computer. Minimum personal computer guidelines are available at: http://it.piedmont.edu/sysreq.html.

 

Computer labs are available on the Demorest and Athens campuses. Visit http://www.piedmont.edu/technology for the most current locations.

 

A broadband internet connection. This means either a high-speed DSL or a cable modem. Please make a back-up plan like a nearby coffee shop with wi-fi. Lack of internet access is not an acceptable excuse for missing a deadline.

 

Canvas is the online learning system of Piedmont University. Access Canvas at https://piedmont.instructure.com/login/ldap.  If your online class is synchronous, you should also have a microphone, speakers, and a webcam.

 

Your Piedmont Lions student email account:   This is available within a few days of registration for new students at: http://it.piedmont.edu/mail.html. Faculty and staff at Piedmont University are required to communicate with students electronically only to the student’s Piedmont Lions account or through Canvas. Students should also use only their Piedmont Lions email for all electronic communications with faculty and staff.

 

Current word processing and presentation software. Microsoft Office is available for all Piedmont University students to download on up to five devices at: http://it.piedmont.edu/office365.html.

 

Other software. Depending on the specific content of the course and the publisher of the textbook, you may need to load other software like Java, QuickTime, and Adobe Reader.

 

Browsers are a matter of personal preference, and students should ensure that they are using the most current version. Students may find that for the purpose of this course, you may be more comfortable with one browser over another. A first step toward resolving any issue may be trying a different browser.

 

Grading Scale:

 

A = 100% - 90%                     (660 points to 594 points)

B = Less than 90% to 80%     (593 points to 528 points)

C = Less than 80% to 70%     (527 points to 462 points)

D = Less than 70% to 60%     (461 points to 396 points)

F = Less than 60% to 0           (395 points to 0 points)

 

Course Level Assessments:

 

Quizzes                       8 @ 20 points              =          160 points

Papers                         4 @ 25 points              =          100 points

Mid-terms                   2@ 50 points               =          100 points

Peregrine Test             1@ 100 points             =          100 points

Final Exams                2@ 50 points               =          100 points

Oral Presentation        1@ 100 points             =          100 points

Total Points                                                                 660 points

 

Course Learning Objectives (CLO):

 

1. Formulate strategy at the strategic business unit (SBU) level of analysis by employing the strategic management process model and the Resource-Based View.
2. Formulate strategy at the corporate level of analysis by employing the strategic management process model and the Structure-Conduct-Performance model.
3. Integrate knowledge acquired in accounting, economics, finance, marketing, management, and quantitative methods courses to assess strategic options.
4. Develop models that can simulate strategic options, and quantitatively simulate strategic choices (implied task of all business analytics).
5. Assess the effectiveness of the agency theory to inform corporate governance.

 

 

 

Module 1: Business Level Strategy – Mission, Values, & Visionary Leadership & Objectives + CAPSIM (8/16 – 8/20)

 

Barney & Hesterly: Chapter 1 (What is Strategy and the Strategic Management Process)

Module Assessment: 20 question quiz

 

After successful completion of the module, the student will be able to:

Learning Objective 1.1: Define missions, values, vision, and objectives at the business unit level of analysis. (CLO: I)

Learning Objective 1.2: Discuss the two levels of analysis in strategic management (business unit and corporate) and explain the differences. (CLO: I & II)

Learning Objective 1.3: Discuss the assumptions of the resource-based view (RBV) versus Structure-Conduct-Performance (SCP) and explain at what level of analysis each is used. (CLO’s: I & II)

Learning Objective 1.4: Describe the strategic management process as it is employed at the business unit level of analysis to achieve competitive advantage. (CLO: I)

Learning Objective 1.5: Define competitive advantage, recall its three states and demonstrate the ability to assess it quantitatively. (CLO’s: I, II, & III)

Learning Objective 1.6: Define intended, emergent, and realized strategies. (CLO: I)

Learning Objective 1.7: After registering for CAPSIM, students will watch the 7 videos (Introduction to Capstone & six making decisions videos) related to how to run your simulated business.

Learning Objective 1.8: Students, with the permission/help of the professor, will then form management teams to utilize within the simulation.

Learning Objective 1.9: Students will start to operate their business in the computer based simulation (CAPSIM).

 

Module 2: Business Level Strategy – Analysis of the External Environment (using RBV) + CAPSIM (8/21 – 8/27)

 

Barney & Hesterly: Chapter 2 (Evaluating a Firm’s External Environment)

Module Assessment: 20 question quiz

 

 

After successful completion of the module, the student will be able to:

 

Learning Objective 2.1: Explain Porter’s Five Forces (within the industry) model as it relates to business level strategy and value-chain design using the Resource Based View. (CLO: I)

 

Learning Objective 2.2: Explain the industry life cycle model as it relates to business level strategy and value-chain design using the Resource Based View. (CLO: I)

 

Learning Objective 2.3: Review ‘Getting Started’ within the CAPSIM program. (CLO: IV)

 

Learning Objective 2.4: Watch the 13 (Skills & Reports) video tutorials within the CAPSIM program.

 

Learning Objective 2.5: Complete Internal/External Analysis for CAPSIM.

 

Learning Objective 2.6: Review business level strategies in the CAPSIM team member guide.

 

Module 3: Business Level Strategy – Analysis of the Internal Characteristics of the Business (using RBV) + CAPSIM (8/28 – 9/3)

 

Barney & Hesterly: Chapter 3 (Evaluating a Firm’s Internal Capabilities)

Module Assessment: 20 question quiz

 

After successful completion of the module, the student will be able to:

 

Learning Objective 3.1: Discuss how the ‘value chain’ metaphor describes organizational structure at the business unit level of analysis.  (CLO: I)

 

Learning Objective 3.2: Recall assumptions of the Resource Based View (RBV). (CLO: I)

 

Learning Objective 3.3: Explain VRIO and sustainability of competitive advantage. (CLO: I)

 

Learning Objective 3.4:  Explain the meaning and relevance of ‘valuable’. (CLO: I)

 

Learning Objective 3.5: Explain the meaning and relevance of ‘rarity’. (CLO: I)

 

Learning Objective 3.6:  Explain the meaning and relevance of ‘imitability’. (CLO: I)

 

Learning Objective 3.7: Explain the meaning and relevance of ‘organization’. (CLO: I)

 

Learning Objective 3.8: Watch the first three YouTube Webinars (Ready. Set. Go? Your path to success; Snapshot of the market; Revolving headlines) video tutorials within the CAPSIM program.

 

Learning Objective 3.9: Management teams operate a business in the computer-based simulation and begin to design their different strategies for practice round 1.

 

 

 

 

Module 4: Business Level Strategy – Selecting Business Strategy: Using Cost Leadership to Achieve Competitive Advantage + CAPSIM Practice Round # 1 (9/4 – 9/10)

 

Barney & Hesterly: Chapter 4 (Cost Leadership)

Module Assessment: 20 question quiz

 

 

After successful completion of the module, the student will be able to:

 

Learning Objective 4.1: Explain the usefulness of a cost leadership strategy using the VRIO framework. (CLO: I)

 

Learning Objective 4.2: Assess and explain the value of a cost leadership strategy. (CLO: I)

 

Learning Objective 4.3: Assess and explain the rarity of a cost leadership strategy. (CLO: I)

 

Learning Objective 4.4: Assess and explain ‘imitability’ of a cost leadership strategy. (CLO: I)

 

Learning Objective 4.5: Assess and explain ‘organizational structure’ suitability for a low cost strategy. (CLO: I)

 

Learning Objective 4.6: Assess and explain how the use of cost leadership business level strategy impacts organizational structure. (CLO: I)

 

Learning Objective 4.7: Assess and explain how the use of cost leadership as a business level strategy impacts compensation policies. (CLO: I)

 

Learning Objective 4.8: Describe the value chain design for a cost leadership strategy using either classical management or modern management (i.e., Quality Management) theory. (CLO: I)

 

Learning Objective 4.9: Perform a competitive status assessment for the industry. (CLO’s: I & IV).

 

Learning Objective 4.10: Watch the next three YouTube Webinars (Push the envelope; Spotlight your brand; Predict the future) video tutorials within the CAPSIM program.

 

Learning Objective 4.11: Management teams review round one results.

 

Learning Objective 4.12: Management teams make changes for practice round two.

 

 

 

 

 

 

 

Module 5: Business Level Strategy – Selecting Business Strategy: Using Differentiation to Achieve Competitive Advantage + CAPSIM Practice Round # 2 (9/11 – 9/17)

 

Barney & Hesterly: Chapter 5 (Product Differentiation)

Module Assessment: 20 question quiz

 

 

After successful completion of the module, the student will be able to:

 

Learning Objective 5.1: Explain the usefulness of differentiation using the VRIO framework. (CLO: I)

 

Learning Objective 5.2: Assess and explain the value of a differentiation business level strategy. (CLO: I)

 

Learning Objective 5.3: Assess and explain the rarity of a differentiation business level strategy. (CLO: I)

 

Learning Objective 5.4: Assess and explain the ‘imitability’ of a differentiation business level strategy. (CLO: I)

 

Learning Objective 5.5: Assess and explain the ‘organization’s structure’ suitability for a differentiation business level strategy. (CLO: I)

 

Learning Objective 5.6: Assess and explain how the use of differentiation business level strategy impacts organizational structure. (CLO: I)

 

Learning Objective 5.7: Assess and explain how the use of differentiation business level strategy impacts management control. (CLO: I)

 

Learning Objective 5.8: Assess and explain how the use of differentiation business level strategy impacts compensation policies. (CLO: I)

 

Learning Objective 5.9: Explain the challenge of trying to do both low-cost and differentiation concurrently without being ‘stuck in the middle”. (CLO: I)

 

Learning Objective 5.10: Describe the value chain design for a differentiation strategy using either classical management or modern management (Quality Management). (CLO: I)

 

Learning Objective 5.11: Perform a competitive status assessment for the industry. (CLO’s: I & IV)

 

Learning Objective 5.12: Watch the final four YouTube Webinars (Keep the line moving; In the red or in the black; Quality matters; Wrapping it up – final debrief) video tutorials within the CAPSIM program.

 

Learning Objective 5.13: Management teams analyze first two practice rounds. 

 

Module 6: Business Level Strategy – Innovation via Cost Leadership or Differentiation Strategy + CAPSIM Practice Round # 3 (9/18 – 9/24)

 

Module Assessment - Paper Assignment #1: Introduction to Strategic Analysis

 

After successful completion of the module, the student will be able to:

 

Learning Objective 6.1: Explain the role of innovation when the business pursues a low-cost strategy. (CLO: I)

 

Learning Objective 6.2:  Explain the role of innovation when the business pursues a differentiated strategy. (CLO: I)

 

Learning Objective 6.3: Review results from practice round three – using the data from the three practice rounds prepare a pro-forma Earnings Statement for five years (this will be used in the competition rounds of the CAPSIM simulation).

 

 

Module 7: Business Level Strategy – Vertical Integration on the Business and Corporate Levels + CAPSIM Simulation Round # 1 (9/25 – 10/1)

 

Barney & Hesterly: Chapter 8 (Vertical Integration)

Module Assessment: Mid-term Exam – Part # 1 (50 multiple choice questions) & Part # 2 (20 essay questions – student answer any 10).

 

After successful completion of the module, the student will be able to:

 

Learning Objective 7.1: Explain vertical integration as it relates to business level strategy. (CLO: I)

 

Learning Objective 7.2:  Explain vertical integration as it relates to corporate level strategy. (CLO: I)

 

Learning Objective 7.3: Prepare your team’s strategies for the live rounds of CAPSIM that are to follow.

 

Module 8: Entrepreneurship at the Business Level and Corporate Level + CAPSIM Simulation Round # 2 (10/2 – 10/8)

 

Module Assessment - Paper Assignment #2: Write a 1 page paper explaining the differences between ‘effectuation logic’ (entrepreneurial thinking) and ‘cause & effect logic’ (the logic taught in business classes).  Your audience is your boss.  In addition, explain the differences to someone who is not from the business world (i.e., a spouse or significant other, a friend, etc.) and detail if they are able to understand when you should ‘effectuation logic’ and when you should use ‘cause and effect logic’ in decision making.  You may use the chef versus the line cook metaphor if that resonates with you.

 

After successful completion of the module, the student will be able to:

 

Learning Objective 8.1:  Define and explain the concept of ‘entrepreneurship’ within the confines of strategy. (CLO’s: I & II)

 

Learning Objective 8.2:  Explain the paradigm shift required to think as an entrepreneur. (CLO’s: I & II)

 

 

Module 9: Corporate Level Strategy - Mission, Values, Visionary Leadership & Objectives & Return on Equity + CAPSIM Simulation Round # 3 (10/9 – 10/15)

 

Barney & Hesterly: Chapter 1 (What is Strategy and the Strategic Management Process)

Module Assessment: Take the Peregrine Test

 

After successful completion of the module, the student will be able to:

 

Learning Objective 9.1: Define missions, values, visions, and objectives at the corporate level of analysis. (CLO: II)

 

Learning Objective 9.2: Review the two levels of analysis in strategic management (business unit and corporate) and explain the differences. (CLO’s: II & V)

 

Learning Objective 9.3: Review and explain the assumptions of the Structure-Conduct-Performance (SCP) approach to decision making at the corporate level. (CLO’s: II & III)

 

Learning Objective 9.4: Describe the strategic management process as it is employed at the corporate level of analysis and note the new objective (ROE) and explain which market this relates to. (CLO: II)

 

Learning Objective 9.5: Explain emergent and intended strategies via corporate level foundations. (CLO: II)

 

Learning Objective 9.6: Explain the role of ‘agency theory’ in corporate governance. Focusing on the differences between CEO and Chairman of the Board, as well as how it works when it comes to executive compensation. (CLO’s: II & V)

 

Learning Objective 9.7:  Management teams will be prepared for the CAPSIM round four – think about a five-year plan in the form of pro forma financial statements.

 

Learning Objective 9.8: Conduct program level assessment activity.

 

 

Module 10: Corporate Level Strategy – Analysis of the External Environment using S-C-P & Capital Market Financing + CAPSIM Simulation Round # 4 (10/16 – 10/22)

 

Barney & Hesterly: Chapter 2 (Evaluating a Firm’s External Environment)

Module Assessment: Paper Assignment #3– External Environment Analysis.

 

After successful completion of the module, the student will be able to:

 

Learning Objective 10.1: Describe the assumptions of the S-C-P model and the level of analysis where its use is appropriate. (CLO: II)

 

Learning Objective 10.2: Explain Porter’s five force model for industry analysis as it relates to corporate level strategy (investing). (CLO: II)

 

Learning Objective 10.3: Summarize the industry life cycle model as it relates to corporate level strategy (investing). (CLO: II)

 

Learning Objective 10.4: Management teams will prepare for the CAPSIM round five.

 

 

Module 11: Corporate Level Strategy – Analysis of the Internal Organization using S-C-P & Internal Capital Marketing Investing + CAPSIM Simulation Round # 5 (10/23 – 10/29)

 

Barney & Hesterly: Chapter 3 (Evaluating a Firm’s Internal Capabilities)

Module Assessment: Paper Assignment #4 - Internal Analysis

 

After successful completion of the module, the student will be able to:

 

Learning Objective 11.1:  Explain the concept of an internal capital market. (CLO: II)

 

Learning Objective 11.2:  Discuss how the internal capital market of a diversified corporation differs from other capital markets in a capitalist economic system. (CLO: II)

 

Learning Objective 11.3: Identify portfolio theory from finance and accounting courses and apply it to corporate level diversification strategy.  (CLO’s: II & III)

 

Learning Objective 11.4: Explain how the corporate level makes investing decisions in business units owned by the corporation by using the internal capital market. (CLO: II)

 

Learning Objective 11.5: Determine weighted average cost of capital calculations from finance and accounting and apply it to the corporate level strategy (how is it viewed differently by practicing managers versus potential investors). (CLO’s: II, III, & IV)

 

Learning Objective 11.6: Explain how the corporation makes financing decisions in the external capital market (i.e., Wall Street) and why above average returns are important. (CLO’s: II & III)

 

Learning Objective 11.7: Explain pro forma financial statements from finance and accounting and why are they important in crafting and assessing corporate level strategy (CLO’s: II, III, & IV)

 

Learning Objective 11.8: Interpret regression equations from the courses of quantitative methods and apply that to corporate level strategy. (CLO’s: II, III, & IV)

 

Learning Objective 11.9: Management teams prepare for the CAPSIM round six.

 

 

Module 12: Corporate Level Strategy – Selecting Corporate Strategy: Diversification in Many Forms + CAPSIM Simulation Round # 6 (10/30 – 11/5)

 

Barney & Hesterly: Chapter 9 (Corporate Diversification)

Module Assessment: 20 question quiz

 

After successful completion of the module, the student will be able to:

 

Learning Objective 12.1: Explain the types of diversification. (CLO: II)

 

Learning Objective 12.2: Explain the difference between related and unrelated diversification. (CLO: II)

 

Learning Objective 12.3: Explain how economics of scope can make diversification valuable. (CLO: II)

 

Learning Objective 12.4: Explain how diversification can improve return on equity. (CLO’s: II & IV)

 

Learning Objective 12.5:  Management teams prepare for the CAPSIM round seven.

 

 

Module 13: Corporate Level Strategy – Implementing Diversification with a Goal of Above Average Returns (ROE) + CAPSIM Simulation Round # 7 (11/6 – 11/12)

 

Barney & Hesterly: Chapter 10 (Organizing to Implement Corporate Diversification)

Module Assessment: 20 question quiz

 

 

After successful completion of the module, the student will be able to:

 

Learning Objective 13.1: Explain the types of organizational structure. (CLO: II)

 

Learning Objective 13.2: Explain how to access divisional performance. (CLO: II)

 

Learning Objective 13.3: Explain how diversification strategies affect compensation systems.  (CLO: II)

 

Learning Objective 13.4: Management teams prepare for the CAPSIM round eight.

 

Module 14: Corporate Level Strategy – Implementing Strategic Alliances, Mergers, & Acquisitions (M & A) + CAPSIM Simulation Round # 8 (11/13 – 11/19)

 

Barney & Hesterly: Chapter 11 (Strategic Alliances) & Chapter 12 (Mergers and Acquisitions)

Module Assessment: 20 question quiz

 

After successful completion of the module, the student will be able to:

 

Learning Objective 14.1: Explain what a strategic alliance is and why it is important for corporate level strategy.  (CLO: II)

 

Learning Objective 14.2:  Explain the process through which a strategic alliance can create value for a corporation. (CLO: II)

 

Learning Objective 14.3: Explain the incentives that could threaten the success of a strategic alliance. (CLO: II)

 

Learning Objective 14.4: Explain organizing techniques that can be employed to enhance alliance effectiveness. (CLO: II)

 

Learning Objective 14.5: Explain leveraged buyouts use within a corporate level strategy. (CLO: II)

 

Learning Objective 14.6: Identify the use of acquisitions within a corporate level strategy. (CLO: II)

 

Learning Objective 14.7: Elaborate on the use of mergers within a corporate level strategy.  (CLO: II)

 

Learning Objective 14.8: Explain other methods that can be used for a corporate level strategy within the mergers and acquisitions area. (CLO: II)

 

Learning Objective 14.9: Discuss various risk factors including ‘Knightian uncertainty’ from a corporate level philosophy.  (CLO: V)

 

Learning Objective 14.10:  Concluding activities of CAPSIM (including download of financial statements and preparation of spreadsheets to perform budget versus actual results – this is preparation for the final capstone presentation).

 

Module 15: Corporate Level Strategy – Implementing International Strategies utilizing Porter’s Diamond Model + CAPSIM (11/27 – 12/3)

 

Module Assessment: Final Exams (Part # 1 – 50 multiple choice questions; Part # 2 – 20 essay questions, students answer any 10) & CAPSIM Simulation Oral Presentation Grade (100 points)

 

After successful completion of the module, the student will be able to:

 

Learning Objective 15.1:  Explain and analyze Porter’s Four Diamond Model as it relates to international strategic corporate level strategies. (CLO: II)

 

Learning Objective 15.2: Identify and explain the basic benefits of international opportunities as they are related to international strategic corporate level strategies. (CLO: II)

 

Learning Objective 15.3:  Explore and analyze business level and corporate level resources and capabilities in relation to international strategies. (CLO: I & II)

 

Learning Objective 15.4: Explain the use of core competencies in relation to different modes of entry into foreign markets. (CLO: II & IV)

 

Learning Objective 15.5: Elaborate on the risks and complexity of conducting operations in an international marketplace. (CLO’s: III, IV, & V)

 

Learning Objective 15.6:  Conduct course level assessment activities

 

 

Attendance Policy: There is no formal attendance policy for this course; however, students are expected to attend class as scheduled.  There is a direct correlation between academic performance and attendance.

 

Class Policies: All written work is to be typed using Times Roman 12 point font, should be doubled spaced, and error free as well as follow all APA requirements. Grammar should be reviewed and edited to present the best possible effort in writing; grammar and spell checks are not foolproof but are a starting point in editing. Punctuation, spelling, appropriate capitalization, etc. all count. One-inch margins, a cover sheet, and reference page are the norm in the School of Business; get familiar with the WSB Style Guide found on the Library website under Lib Guides. Quality is your goal.  Pay attention to your finished product through editing many times. Remember that every time you produce a written document you either take away from or add to your professional reputation. Start today to develop a good one.  DO NOT CUT AND PASTE OTHER INDIVIDUAL’S WORK AND ALL CITATIONS/REFERENCES MUST HAVE AN ACADEMIC FOUNDATION. PLAGIARISM IS NOT ACCEPTABLE AND I WILL GIVE YOU A ZERO FOR THE ASSIGNMENT.  FURTHERMORE, APA VIOLATIONS WILL COST YOU A 10% GRADE DEDUCTION

 

Make-up Policy: If you are having a problem that is impacting your ability to meet classroom requirements come and see me.

 

­­­­­Piedmont Policies:

The Learning Center exists to help our students reach their various academic goals. The Learning Center offers academic support in all areas, including accounting, foreign languages, math, science, and writing. Our tutors are selected by department chairs, trained in the art of tutoring, and monitored to provide the individualized attention our students need to achieve their personal best. We offer by-appointment or walk-in hours during both working and after-business hours. For more information, please visit: https://www.piedmont.edu/learning-center

or call 706-778-8500, ext. 1503 (Demorest) or 706-543-6973 (Athens). 

 

Accessibility and Accommodations:  It is the University’s goal that learning experiences be as accessible as possible.  Should you choose to disclose a disability, contact your professor and Disability Support so that possible accommodations can be discussed.  Accommodations are designed to minimize the impact of a disability and ensure access to programs for all students with disabilities. Piedmont University, professors and staff make every effort to provide reasonable and appropriate accommodations.  The Director of Disabilities Support can be reached at disabilityservices@piedmont.edu or 706-778-8500, ext. 1504.

 

Statement on Academic Integrity: Students must be familiar with the University Academic Integrity Policy. Plagiarism, the intentional or unintentional use of another’s words or ideas as one’s own, will not be tolerated.  Instructors must send any Academic Integrity concerns directly to the dean who is responsible for the discipline in which the course is taught.  See Catalog at https://www.piedmont.edu/catalog for complete policy.

 

Student Email Policy: All Piedmont University students are required to use their Piedmont Lions email account (see Catalog at https://www.piedmont.edu/catalog for complete policy). Since the Lions account is the official communications channel of the University, students are responsible for all information distributed to them through their account. Students are expected to check it daily.

 

Withdrawal Policy: Within the first several days of a term, students may add and drop courses with the permission of their advisor. The ranges for drop/add vary depending on the term (Fall, Spring, or Summer) and duration of the class (8 week or 16 week). Students should check the academic calendar for specific information. After this time, students may withdraw from a class. Please refer to the University Catalog at https://www.piedmont.edu/catalog for the particulars regarding the withdrawal policy.

 

Starfish®: We Care About Your Success! We have partnered with Starfish Retention Solution, creating a platform for communication and resources focused on supporting your efforts throughout your educational journey. During the semester you may receive emails or texts from Starfish® regarding your course grades or academic performance. Please pay attention to these communications and consider taking the recommended actions. They are sent to help you be successful! In addition, your instructor may: (1) request that you schedule an appointment by going to Starfish, or (2) recommend that you contact a specific campus resource, such as tutoring or counseling. You may also be contacted directly by one of these services.  You can quickly connect to many resources using Starfish.  We hope you will choose to use the tool to support your success, we will be!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BUSA 6920: CAPSIM Requirements per Module:

• Module 1
  • Students assigned to companies
    • Students register at capsim.com
    • Students need to read the ‘Team Member Guide’ (which includes registration instructions (15:00)
    • Students need to determine role assignments for each member – read ‘How we Organize Our Company?” in the Online Guide (15:00)
  • Watch the following seven videos:
    • Introduction to Capstone (4:32)
    • R&D (3:26)
    • Marketing (3:16)
    • Production (2:43)
    • Finance (2:45)
    • Human Resources (6:34)
    • TQM (5:18)
  • Module 2
    • Review ‘Getting Started’ area of the website (5:00)
      • Complete ‘Rehearsal Tutorial” which introduces the simulation software (60:00)
      • Complete ‘Situation Analysis’ exercise in the ‘Guide’ or the ‘Online Guide’ (this will help students analyze external/internal conditions prior to managing their corporation) (60:00)
    • Watch the following 13 videos:
      • Forecasting in Capstone (5:46)
      • Situation Analysis (3:48)
      • Customer Survey Score (5:01)
      • Capstone Courier (5:42)
      • Generic Strategies (9:03)
      • Financial Statements (13:03)
      • Sales Forecasting (9:19)
      • Putting Assets to Work (10:55)
      • Competitive Advantage in Capstone (13:00)
      • Financial Structure in Capstone (14:07)
      • Competitive Analysis in Capstone (15:40)
      • The Balanced Scorecard (6:10)
      • Financial Ratios in Capstone (6:40)
    • Module 3
      • Make Practice Round 1 decisions (90:00)
      • Watch the following three YouTube Webinars:
        • Set. Go! Your path to success (30:55)
        • Snapshot of the Market (35:07)
        • Revolving Headlines (31:51)
      • Module 4
        • Students review results of Practice Round 1 (15:00)
        • Students review various reports automatically generated by the simulation (especially the Courier/FastTrack) (15:00)
        • Make Practice Round 2 decisions (120:00)
        • Watch the following three YouTube Webinars:
          • Push the Envelope (32:12)
          • Spotlight your Brand (30:03)
          • Predict the Future (31:55)
        • Module 5
          • Students review results from Practice Round 2 (15:00)
          • Students make Practice Round 3 decisions (90:00)
          • Watch the following four YouTube Webinars:
            • Keep the Line Moving (30:08)
            • In the Red or in the Black (28:46)
            • Quality Matters (13:31)
            • Wrapping it Up – Final Debrief (32:35)
          • Module 6
            • Students review results from Practice Round 3 (60:00)
            • Simulation restarts to beginning of ‘Competition Rounds’
            • Students make Competition Round 1 decisions (90:00)
          • Module 7
            • Students review results from Competition Round 1 (15:00)
            • Students make Competition Round 2 decisions (90:00)
          • Module 8
            • Students review results from Competition Round 2 (15:00)
            • Students make Competition Round 3 decisions (90:00)
          • Module 9
            • Students review results from Competition Round 3 (15:00)
            • Students make Competition Round 4 decisions (90:00)
          • Module 10
            • Students review results from Competition Round 4 (15:00)
            • Students make Competition Round 5 decisions (90:00)
          • Module 11
            • Students review results from Competition Round 5 (15:00)
            • Students make Competition Round 6 decisions (90:00)
          • Module 12
            • Students review results from Competition Round 6 (15:00)
            • Students make Competition Round 7 decisions (90:00)
          • Module 13
            • Students review results from Competition Round 7 (15:00)
            • Students make Competition Round 8 decisions (90:00)
          • Module 14
            • Students review results from Competition Round 8 (15:00)
            • Students work on their CAPSIM Simulation Oral Presentation – Stockholders’ final debrief
          • Module 15
            • Students present (either live to the professor through Zoom or a prerecorded video (i.e., YouTube) with the link sent to the professor over their Stockholders’ final debrief oral presentation where they defend decisions as the executive management team to the Board of Directors and Stockholders (30:00)